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Thomas Anderson
Jun 203 min read
The Missing Context in Current Data Capture Tools
In the constant churn of the digital marketing landscape and UX optimization, data is the undisputed king. Tools like Google Analytics...
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Thomas Anderson
Jun 123 min read
Title: Navigating the Challenges of Private Browsing: How Clickstone.io Ensures Accurate Customer Journey Data
In an era where data is king, understanding your customers' journey is paramount for effective marketing, product development, and...
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Thomas Anderson
Apr 13 min read
Rethinking Bounce Rates: Why First Impressions Count More Than You Think
In the realm of web analytics, bounce rates have traditionally been a metric shrouded in simplicity yet perplexing in interpretation. The...
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Thomas Anderson
Aug 24, 20232 min read
The Power of Customer Data Platforms: Unlocking Business Value and Mitigating Risks
In today's fast-paced digital landscape, businesses are increasingly recognizing the importance of harnessing customer data to drive...
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Thomas Anderson
Aug 21, 20232 min read
Unlocking Success with Multi-Channel Attribution in Omni-Channel Marketing
In our modern, hyper-connected world, customers interact with brands through a multitude of touchpoints. From social media to email...
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Thomas Anderson
Mar 31, 20232 min read
Dwell Time: Unlocking the Power of User Engagement in Digital Marketing
Bounce rate is a metric that measures the percentage of visitors who leave your website after viewing only one page. While a high bounce...
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Thomas Anderson
Mar 29, 20232 min read
Vanity Metrics & The False Reality
As a marketer, it's easy to fall into the trap of focusing on vanity metrics – the surface-level numbers that don't provide meaningful...
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Thomas Anderson
Feb 17, 20232 min read
Mastering the Art of Digital Marketing: Strategies for Targeting Leads and Building Brand Awareness
Digital marketing is a rapidly evolving field that requires constant learning and adaptation to stay relevant in the ever-changing...
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