Case Studies
"How Many People Visit My Website?"
Should not be a hard question to answer....
We did a 7 day comparison between Cloudflare, Google Analytics and Clickstone.io to see what the difference was. As you might expect, all three were different.
Cloudflare showed us a lot of network traffic and over 1,200 "unique" visitors. Our biggest issue here is that Cloudflare's job is to take all the traffic and sift out the "garbage', such as bots and attacks. During the same period, there were over 300 "attacks blocked", so we really can't tell how many real users there were.
Google Analytics? A whole different story. The site is https://www.caskandcellar.com, you can go check it out. It is running Ads from Google, so you might expect a more accurate user count.
No.
Google Analytics reported 19 users, with zero traffic most of the time. Even after subtracting what Cloudflare says was junk, bots or bad traffic, we still have a huge gap between the numbers.
Clickstone.io
As a new publisher, CaskandCellar.com is working to understand their traffic growth and assess whether their brand awareness campaigns are effective. According to Google Analytics, the results aren’t promising, suggesting that they should either increase their spending or invest in paid search placements.
However, Clickstone.io reveals a different story. While there's still room for growth, the campaigns are indeed driving traffic to their website. Clickstone tracks all users, including those who might only stay on the site for a few seconds.
Why is this important? Because every visit counts. How often do people click on a link and save it for later? That "later" could be a few days, or just a few hours during their lunch break. The customer journey often begins with that initial "first look." By capturing every visit, you gain much more visibility at the top of the funnel and a clearer understanding of your campaign's true effectiveness.
Clickstone.io - We capture what they won't.
Contact
clickstone.io is a product incubator owned and operated by Razer Technology Solutions, Inc.
1-920-322-7399