Signal Placement
Optimize your omni-channel data collection with effective signal placement, tailored for privacy-first tracking and actionable insights.
What Are Tracking Signals?
Tracking signals are lightweight scripts or tags that collect anonymized user interactions across web, mobile, email, and in-store channels. They power Clickstone’s data collection while respecting privacy and ensuring compliance with GDPR and CCPA.
Methods of Signal Placement
Hardwired Signals
Embed static signals directly into your website’s HTML for critical tracking, such as homepage visits or checkout pages.
Pro Tip: Place signals in the `
` section for global tracking or near specific elements for event-based tracking.Google Tag Manager (GTM)
Manage all your signals dynamically with GTM. Perfect for frequent updates without modifying website code.
Pro Tip: Use GTM for multi-channel campaigns to centralize and streamline tag management.
ClickstoneJS
Implement ClickstoneJS for programmatically loading signals. Ideal for dynamic websites and frequent content changes.
Pro Tip: Combine ClickstoneJS with GTM for ultimate flexibility in tracking rule updates.
Supported Platforms
Web Browsers
Place tracking signals in pages visited through Chrome, Firefox, Safari, and Edge.
CMS Platforms
Add signals to platforms like WordPress, Wix, Shopify, Magento, and BigCommerce.
Email Campaigns
Embed signals into HTML emails to track opens, clicks, and conversions.
Mobile Apps
Integrate Clickstone signals in iOS and Android apps for in-app tracking.
Best Practices for Signal Placement
- Use GTM for flexibility when managing multiple signals.
- Combine web, email, and app signals to capture the full customer journey.
- Test all signals post-placement to ensure proper firing.
Ready to start tracking with Clickstone? Visit the Sign up page to begin.
Set Up Signals